Software designed to remove or alter ads. This software is available in-browser and via 3rd-party applications.
An interstitial ad format available for apps that automatically creates a carousel add using your app store URL.
Suggested optimal bid, based on the criteria you set for your campaign.
A zone or series of zones that you specify where your ads will not be displayed.
The funds you allocate to your campaigns.
Clickthrough Rate (CTR)
The difference between the number of times an ad property has been clicked and shown. To calculate, divide clicks by impressions.
The number of users who have completed an event divided by the total number of users who were exposed to the campaign.
Cost per Click (CPC)
Payout type model the advertiser only pays when an ad property is clicked on.
Cost per Installation (CPI)
Payout model where the advertiser only pays when product has been installed.
Cost per Lead (CPL)
Payout model where the advertiser pays when lead form is completed or lead information is otherwise captured.
Cost per Mille (CPM)
Payout model where the advertiser pays according to the number of served impressions.
Cost per Purchase (CPP)
Payout model where the advertiser pays when there is a purchase made.
Cost per View (CPV)
Payout model where the advertiser pays when a video is viewed, length of views can be used as parameters for what constitutes a view, e.g. 5-seconds, 15-seconds, etc.
Created by advertisers who are bidding on publisher traffic inventory.
Activities that you track to determine campaign performance; can be impressions, views, form completion, installations, purchases, etc.
Used to limit the number of times each of your campaign formats is shown to a specific visitor. The default frequency cap for Adcash is once every 24 hours; however, you can also customize the frequency or choose not to cap at all.
Location-based targeting based on IP, mobile device location, or information provided for completing registrations.
Conversion tracking that is used solely for performance analysis because there is no payout associated with the event.
Key Performance Indicator (KPI)
A distinct, measurable data point that helps to determine how effectively a campaign is contributing to key business objectives.
A page that is created with a specific purpose in mind, often as part of a campaign. Tip: It is best practice not to use your homepage as a landing page.
Conversions that reflect direct profit; can include software downloads, subscriptions, purchases, etc.
Conversion tracking that is used to track paid events. This tracks how many conversions were delivered by an ad network for the client.
Conversions that lead to macro-conversions; can include content downloads, form completions, etc.
Ads that closely approximate the form and function of content in which they appear. As a result, they are less intrusive and result in high engagement.
The process by which ad servers use algorithms to improve the campaign performance in close to real time.
Determine what advertisers pay for, e.g. CPM, CPC, CPA, etc. Advertisers select pricing models based upon campaign goals and ad platform availability.
The number of times your campaign has been viewed over a specified period of time.
Non-skippable in-app video ads that users opt-in to view in exchange for incentives.
Software Development Kit (SDK)
Provides seamless integration of apps and ad networks so that relevant, high converting ads can be served.
Created by publishers who are auctioning off their traffic to advertisers. Typically, the more targeting information that is provided, the more valuable the traffic will be.
The process of specifying the attributes that a user must possess before he/she will be shown an ad.
Where your campaign traffic originates. Traffic sources can be direct, search, referral (such as from ad networks), and other sources such as email campaigns.
Individual who enters an app, website, or other property (such as a landing page). A users is identified via his/her IP and/or advertiser ID.
A measure of an ad’s opportunity to be seen.
A zone or zones where your campaigns will be displayed. Any zone not specified within the whitelist will be excluded.