What is CPC?
CPC stands for “Cost Per Click”, meaning you pay every time a user clicks on your ad. CPC is typically better for you when you want to focus on performance and interaction, rather than CPM where you’re paying for users to see your ad.
How to setup a CPC campaign using Self-Service
Setting up a campaign with a CPC payment model is easy with the Adcash Self-Service platform.
First, login to your Adcash account, then click on Create a campaign. Then, choose whether you want to create a Desktop or Mobile campaign.
To specify what payment model you want to use, go down to the last box where you will see Payout & Budget
Select the CPC option and enter the price you want to pay per click and don’t forget to take into account the Suggested bid price.
Set the rest of the campaign options, then click Save campaign. If you need more detailed information on how to setup your campaign, read our campaign creation guide, here.
Don’t know if CPC is for you? Read more about CPC and CPM on the Adcash Blog: