The Adcash Self-Service platform allows you to target your campaigns by keywords found in the site URL. By adding certain, relevant keywords to your campaign with the URL keyword targeting feature, our system will analyze the content of the URL to check what words it contains.
If, for example, you add “cars” and the URL contains that keyword (e.g., www.example.com/cars/), then your ad will be displayed on that particular page.
To create a keyword in URL targeted campaign, during the campaign creation process, select URL Keywords from the basic targeting options screen. This will then allow you to enter the URL keywords you wish to display / not display your ad campaign(s) to.
Please note that, currently, you are only able to select either site category targeting or keyword in URL targeting.