What is CPM?
CPM stands for “Cost Per Mille” (“mille” is latin for 1000), which means you pay a given price per 1000 ad impressions. CPM differs from CPC in that you pay every time your ad is viewed (i.e. an impression). CPM campaigns can be good for things like brand building and brand awareness, where you want people to see your ad and keep your brand “top of mind” with your audience.
How to setup a CPM campaign using Self-Service
Creating a CPM-based ad campaign on the Adcash Self-Service platform is as simple as clicking a radio button and typing in a number..
First, login to your Adcash account, then click on Create a campaign. Then, select Desktop or Mobile, depending on the type of campaign you want to create.
To specify the payment model you want to use, go down to the last box where you will see Payout & Budget
Select the CPM option and enter the price you want to pay per click and don’t forget to take into account the Suggested bid price.
Set the rest of the campaign options, then click Save campaign. If you need more detailed information on how to setup your campaign, read our campaign creation guide, here.
Don’t know if CPC is for you? Read more about CPC and CPM on the Adcash Blog: