You can find Detailed Statistics under Reports in the sidebar menu.

Detailed statistics provides you with tools for an in-depth analysis of your campaigns. We suggest using it regularly to optimize your running campaigns and gain valuable insights into the future.

Use a wide range of filters and grouping options to personalize your report to find ways to maximize the performance of your campaigns. 

How to use it

Use a wide range of grouping and filtering options to gain more insights using the following parameters:

  • Period
    • Please keep in mind that all reports are based on the Central European Time Zone and cannot be changed.

      Reports can be generated dating back up to 6 months. A single report can cover 2 months max at a time.

  • Campaigns
  • Countries
  • Formats
  • Supply sources
  • Website categories
  • Creatives
  • Zones

Available metrics

Click on the "Columns" button to select the information that is most useful for you. Metrics include:

  • Actions:
    • In this menu, you can see a more detailed information per campaign.
    • You can also download the statistical data displayed.

  • Campaign name
  • Date
  • Impressions
  • Clicks
  • Conversions
  • CTR
  • eCPC
  • eCPM
  • CPM Price
  • CPC Price
  • Spending

If you are not sure about what some of these abbreviations mean - please check this article.

Download your report

After creating your detailed report, you can download the historical data for your convenience in a file format of your choosing. We support .xlsx, .csv, .txt, .xml, .pdf and .html file formats. To download the data, please select a file format to export the data at the bottom of the page.

Optimization advice

Not sure how to optimize your campaigns? No worries, just get in touch with us via the contact form or live chat and our experts will help you out.

Keep an eye on any recommendations we might have for your campaigns. Read more about this feature here.