6 steps to create an Advanced campaign
Step 1: Select “Create a campaign”
From the sidebar, click "CAMPAIGNS LIST" and then CREATE A CAMPAIGN.
Step 2: Enter the campaign’s general information
On the General information tab, you can name your campaign.
Step 3: Choose your targeting options
Within the Targeting tab, there are five primary targeting categories: Geotargeting, Supply, Content, Device, and Connection. Each primary category has subcategories.
For example, the Content category has browser language, domain, URL keywords, user interest, website categories, zone and traffic restrictions. When you add a rule, it is displayed within the primary targeting category.
Please note that the more targeting rules you apply to your campaign, the less traffic will be available for it.
More information on how to manage targeting rules can be found here.
Step 4: Upload your creatives
Upload creatives according to the desired ad format type. You can also decide where the creative will link to. Adding creatives is simple and you can just drag and drop them. Once you add the creative, its summary will appear below.
For more information regarding our ad formats please check this article.
Step 5: Select your budget options
Within the Budget tab, you need to select your weekly distribution, budget, bid and capping.
The Adcash advertiser platform gives you 3 campaign bid types: CPC, CPM and CPA Target. Select the option you want for your campaign to continue. If you want some more info on which one to choose, read our blog articles on the topic (links above).
Weekly distribution: 24/7 or custom
You can choose to run your campaign 24/7 or on a custom schedule to take advantage of peak times.
Budget: unlimited or custom
An unlimited budget will draw money from your available funds until they run out or the campaign stops. A custom budget will limit the campaign's spending to a specified amount. You can also specify the dates during which the campaign should run. If the dates are set in future, the campaign will start and stop automatically. If the dates are not specified, you can instead choose whether the campaign should start immediately after being validated or you can manually run it.
Bid and frequency capping: CPM, CPC or CPA Target
Default frequency capping is set to one impression or click per user every 24 hours. The unlimited capping is set to unlimited impressions or clicks per user. Under the custom option, you can set the number of impressions or clicks per user over a specified period of time. More information on the cappings can be found here.
Daily turnover will spend a specified amount on a daily basis. You can also decide if you want to spread it evenly over the course of 24 hours.
Daily impressions will limit the number of impressions your campaign will receive within a day.
Step 6: Review your campaign settings
Every selection that you have made during the creation process will be displayed within the Overview tab. If everything looks correct, just click “Create campaign“. When you click “Create campaign“, you will be taken to a summary page. Meanwhile, your campaign will be sent for validation and you will be able to run it once it has been validated.
…and that’s a wrap. As we promised, the overall process is short and sweet. Dig in and get to know the system: you will be an expert in no time. Enjoy!