Adcash allows you to display your backup advertisement in case we cannot provide anything to display.

As a publisher, while customizing your zone you are given an opportunity to include a Fallback Script, which will be the backup option for displaying advertisements.

If Adcash doesn't have any advertisements to display, the Fallback Script is triggered and the backup advertisement is displayed.

If you go to Zones > Zones and drop down the settings of your zone you will see the Fallback Script field, where you can paste the script that will be displayed in case of a situation described above.


Keep in mind:

  • When setting up a Fallback to a JavaScript tag - the Fallback tag has to be written in JavaScript
  • When setting up a Fallback script, its size should be less than 15 KB
  • Fallback option is not yet available for Pop-Under nor Native Ads