Express or Advanced campaign
While both campaign types are easy to use and give you plenty of targeting options, there are some differences that you should consider when creating your campaign.
Please check this table to see those differences and decide what fits best with your advertising strategy. Mind that here we list out only the differences, so the things which you don't find in this table, are still available in both campaign types.
If you are aware of your target audience profile and need to target for example by website category then choose Advanced campaign, otherwise Express campaign should be your first selection.
|One page solution|
|One campaign can have more than 1 ad format|
|Different bids per GEO within one campaign|
|Daily impression capping|
|Daily impressions for Zone SubID|
|Several payouts per zone|