You can find "detailed statistics" under "reports" on the sidebar menu.


Detailed statistics provide the tools you need for an in-depth analysis of your campaigns. We suggest using this feature regularly to optimize your running campaigns and to gain valuable insights for the future.

When you go to "detailed statistics" you will see the last 7 days of statistics grouped according to campaigns. This will give you insight into the performance of your campaigns. 


By clicking on the "campaign name" you will be directed to the "campaign editing mode" where you can make the relevant changes. 

In "detailed statistics", you can use a wide range of filters and grouping options to personalize your report and find the best ways to maximize the performance of your campaigns. 

 

How to use them

You can use a wide range of grouping and filtering options to gain more reporting insights. These include:

  • Period
    Please note: all reports are based on the Central European Time Zone (CET) and cannot be changed. Reports can be generated dating back to 6 months. A single report can only cover a maximum of 2 months at a time.
  • Campaigns
  • Countries
  • Formats
  • Supply sources
  • Website categories
  • Creatives
  • Zones
  • Connection type
  • ISP
  • Device type
  • Browser language
  • Browsers name 
  • Browser name and  version
  • OS name
  • OS name and version
  • Traffic restrictions (ie. adult)
  • Sub-Zone





Available metrics

Click on the "Columns" button to select the information most relevant to you. These metrics include:

  • Actions
    In the below menu, you'll see further information per campaign.


You also have the option to download the statistical data displayed.


 

  • Campaign name
  • Date
  • Impressions
  • Clicks
  • Conversions
  • CTR
  • eCPC
  • eCPM
  • CPM price
  • CPC price
  • Target cost
  • Target spending
  • Real cost
  • Spending difference
  • Spending

    If you're not sure what some of these abbreviations mean, please refer here.

    Downloading your report

After creating your detailed report, you can conveniently download the data in the file format of your choice. Currently, we support .xlsx, .csv, .txt, .xml, .pdf  and .html. To download the data, please select the file format that you would like to export to. 


Optimization advice
Need some help optimizing your campaigns? Not a problem at all. You can get in touch with us via our contact form or live chat with us on site. Keep an eye on any recommendations we might have for your campaigns. 

For instance, you can read more about the "Daily spending" feature here.

Available metrics

Click on the "Columns" button to select the information that is most applicable to you. 


These metrics include:

  • Campaign ID
  • Campaign name
  • Date
  • Impressions
  • Clicks
  • Conversions
  • CTR
  • eCPC
  • eCPM
  • CPM Price
  • CPC Price
  • Target cost
  • Target Spending
  • Real cost
  • Spending difference
  • Budget
  • Spending

If you're not sure what some of these abbreviations mean, then please refer to our terminology article or click here to learn more about advertiser reporting.