Inventory forecasting

Q: Inventory forecasting

Inventory forecasting estimates the maximum number of impressions a campaign can get based on all the traffic (including RTB) from the previous calendar day. It takes into account the format, campaign type and extended targeting of the campaign. While making the estimation, it does NOT take into account the following criteria: Weekly distribution Total campaign budget Zone SubID capping Other "special" categories Please keep in mind that this tool displays an average number of inventory available for the offer. As each campaign is individual, the available number of inventory may vary depending a lot on the targeting set by the advertiser.

Last updated on October 4, 2024 at 7:30 AM

Inventory forecasting estimates the maximum number of impressions a campaign can get based on all the traffic (including RTB) from the previous calendar day.

It takes into account the format, campaign type and extended targeting of the campaign.

While making the estimation, it does NOT take into account the following criteria:

Weekly distribution
Total campaign budget
Zone SubID capping
Other "special" categories

Please keep in mind that this tool displays an average number of inventory available for the offer. As each campaign is individual, the available number of inventory may vary depending a lot on the targeting set by the advertiser.

Was this article helpful?