CPA Target bid type

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CPA Target bid type

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CPA Target is a new bid type that automatically optimizes the campaign's traffic and performance to maximize the number of conversions. 
This article provides information on
How CPA Target works
How to set it up
Tracking
How CPA Target works
The advertiser sets a target (cost per conversion), and our goal is to achieve a lower or closer cost per acquisition to the specified target.
CPA Target uses Adcash’s advanced machine learning algorithms to identify the best segments as well as the best bid for each impression by adjusting to traffic performance changes on the fly.
If a zone or a source (a combination of zone and sub IDs) meets the target that you have set, we will continue bidding to achieve the maximum number of conversions.
If the zone or source does not meet the goal or the performance doesn't improve, we will lower the bids and/or turn off the zone completely.
CPA Target's two phases
Learning phase—essential for the optimization algorithm to find the best-performing segments. During this optimization stage, the observed average conversion costs per segment may exceed the target, which is remedied once the algorithm moves to the exploitation phase.
Exploitation phase—once the algorithm pinpoints the good-performing segments for your specific campaign (e.g., it is confident enough in the knowledge gathered in the previous phase), it starts exploiting the campaign to bring you the maximum number of conversions.
How to set it up
In the campaign creation process, reach the "Budget" step, find the “Bids" section, and perform the following actions :
Choose CPA Target as a bid type;
Set your capping – Unlimited or Custom;
Enter your Target price as per all countries targeted. The target price (price per conversion) can be set up differently for different countries;
Select the goal the campaign will be optimizing for;
Click the Save changes button.

The field “CPA target” specifies the desired cost per conversion.
Recommended: Set the real maximum target that you are willing to pay and not adjust it mid-flight.
Specifying “Daily turnover” for your campaign will provide a guideline for the algorithm to distribute your campaign budget effectively and equally throughout the day.
Recommended: Set the daily conversions values based on the tier country(ies) you are targeting, e.g., higher daily spend for tier 1 countries and lower for tier 3 countries.

Tracking
The campaign must be linked to a goal, where goal selection is available in step 4.

Successful integration of the tracking code on each conversion path is a critical requirement for the performance of the campaign. If the URL points to a misconfigured setup, all creatives with that URL will eventually stop being displayed.
Please note: If you don’t have a goal under the selection, click on Create new goal. See the article on how to create a goal for more details.