Direct Link monetization for publishers

  • Last updated on September 16, 2024 at 7:35 AM

Most of the time, monetizing a website involves applying a piece of code to an area of your page where you want an ad to appear. The code contains information that is, in turn, communicated to an ad server, which then sends an appropriate image to that location. If users click on the ad, they will automatically be sent to the relevant landing page they are looking for.

What if you have a website, but the provided creatives do not complement your site’s layout or style? That's where Direct Link monetization comes into play!

This article covers the topics below (click to jump to a specific section):

As the name suggests, the Direct Link is just a link. It still leverages the same ad optimization technology of the Adcash platform but also skips out on the “creative selection” element as it does not display an ad banner.

When a user clicks on the link, whether within the text or behind a self-made creative, the Adcash ad server automatically selects the best campaign landing page for them to reach. As a result, you are making as much money as possible.

As a publisher, you can place that link virtually anywhere, allowing you to monetize almost any kind of traffic from social media, comment sections, forums, and free file-hosting sites.

Advantages of using Direct Links
  • Virtually monetize  any kind of traffic (providing it complies with the Adcash Terms and Conditions and your manager's validation);
  • Monetize almost any element of your site;
  • Develop your own eye-catching creatives that perfectly suit your webpage;
  • Easily combine them with other ad units from other ad networks, including Google Adsense;
  • Direct links are entirely cross-platform compatible, including mobile, web, in-app, and desktop.

Please note: If you’re buying traffic from a third party, our team can validate your ability to monetize through Direct Link. This will require a publisher agreement and some additional macros.

Above all, please request our support team to enable the Direct Link
If approved, you can proceed with the steps below.

1. Log in to your Adcash account. 

2. Go to the Create new zone page (1) > select a website you want to create a zone for from the dropdown menu (2).

OR 

Navigate to Zones > My Zones and click on the Add Zone button. 

3. Select the "I would like to manage ad formats manually" section.

4. Scroll down and click on Direct Link.

5. The system will then create a Direct URL for you, which you can copy and place on your website. 

If you want to make changes after you have set up your direct link, you can find the options in your Zones list.

For advanced setup and macro usage, please contact our support team or your account manager.

Best Direct Link placement tips

To maximize Direct Links on your website, you need to get the best click-through rate. How you do this can vary depending on the type of site you have or the traffic you want to monetize.  

Here are a few ideas you can put into action:

Call to action buttons

If you have a site that contains software downloads, videos, or similar content, you can add your Direct Link to that button. When someone clicks on it, the site-under ad opens behind the page while visitors are taken to the download/page.

Interstitial ads

You can also use the Direct Link to make ads appear on “interstitial” pages as the user moves from one page to another. The same principle applies to lightboxes and full-screen ads.

JavaScript Pop-Under

For more advanced users, our Direct Link solution will be compatible if you have your own tech ad solution, such as JavaScript Pop-Under.

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